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OUR INVESTORS

JAY-Z'S MARCY VENTURE PARTNERS

"Justin and Taylor are tenacious and adaptive entrepreneurs with so much drive and passion.  Their engaging content, motivating style and innovative equipment are a winning combination", said Larry Marcus, Co-Founder and Managing Director of MVP.

WHAT SETS LIT APART

Today's world illustrates the desire for both in-person and remote opportunities for work and lifestyle settings. With integrated digital and physical access to this singular wellness and tech company, LIT is prepared to meet the moment and the demands of an evolving marketplace.

 

Key differentiators include a first-of-its-kind in-studio fitness experience and retail showroom hybrid, a proven method, premier equipment and branding, a strong management team, celebrity endorsements, and digital memberships. 

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FEATURED IN

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ROWER

Adjustable water resistance from 10-40lbs, an extended footplate for injury prevention, and an elevated seat to reduce tension on your back for a first of its kind, sustainable rowing experience.

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REFORMER

Pilates reformer reimagined for exercises such as leg and arm circles, rows, the frog, and the hundred — providing maximum versatility in a 360-degree setting around the machine.

STRENGTH TRAINER

Resistance up to 100lbs, eight different anchor points, and 500+ exercises focusing on building strength, power, and mobility.

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