JAY-Z'S MARCY VENTURE PARTNERS
"Justin and Taylor are tenacious and adaptive entrepreneurs with so much drive and passion. Their engaging content, motivating style and innovative equipment are a winning combination", said Larry Marcus, Co-Founder and Managing Director of MVP.
5X MLB ALL-STAR, ADRIAN GONZALES
"Baseball, at times, has taken a tremendous toll on my body. We know that low impact training prevents injustices -- and we know that prehab package -- cardio, strength and core work -- in one machine. For me, it's a natural fit to invest in something that is genuinely helping me and that I believe is the future of fitness", raved Adrian Gonzalez
MEET THE TEAM
TAYLOR NORRIS
CO-CEO AND CO-FOUNDER
Taylor Norris is the Co-Founder and Co-CEO of LIT Method, the company behind the proprietary Low Impact Training workout designed to build bodies, not break them. Taylor and her husband, Justin Norris, are the visionary creators of the patent pending LIT Strength Machine. With more than a decade of experience in the health and wellness space, Taylor is among a small group of female fitness founders touting a diverse resume of technical, artistic, and sports medicine expertise.
With a background in product design and branding from Parsons School of Design, Taylor has always been energized by the idea of using design and innovation to help people feel and function at their very best. Together with Justin’s work in sports medicine, business administration, and raising capital growth, they have introduced a scalable and sustainable Low Impact Training model changing the way people approach fitness.
JUSTIN NORRIS
CO-CEO AND CO-FOUNDER
Justin Norris is the Co-Founder and Co-CEO of LIT Method, the company behind the proprietary Low Impact Training workout designed to build bodies, not break them. Justin and his wife, Taylor Norris, are the visionary creators of the patent pending LIT Strength Machine. With more than twelve years of experience in the health and wellness space, Justin has a diverse resume of business, sports medicine, and physical therapy expertise.
Justin is an example of a self made founder. After suffering a life threatening injury by severing an artery, he took an interest in physical therapy and personal training. Justin worked his way up to manage one of the largest Gold’s Gyms in the United States and it was in this position where he first developed a passion for helping others navigate their injuries.
MICHAEL ABRAMSON, CSO.
CHIEF STRATEGY OFFICER
Michael Abramson is a seasoned leader with over two decades of experience in the fitness industry. His career spans both entrepreneurial and corporate environments, including leading D1 Training's franchise model from its founding to becoming one of the most successful franchised fitness brands in America, with most recently serving as Chief Operating Officer and Chief Revenue Officer for Xponential Fitness Inc. While serving as COO for Xponential, Michael served on the IPO steering committee, eventually helping to take Xponential Fitness public.
In his current role as Chief Strategy Officer at LIT Method, he works to drive strategic vision while developing new partnerships that will expand their reach globally with the advent of their unique hybrid franchise model.
SAMANTHA BECKER
HEAD OF BRAND DEVELOPMENT
Former partner at Fenway Strategies, an Obama alums' communications firm, Samantha was also the longtime assistant and associate producer to Steven Spielberg. Her writing has been featured in The New York Times, Entertainment Weekly, the Hollywood Reporter, and more.
KYMBERLEY WARSHAW
DIRECTOR OF OPERATIONS
Kym comes from an extensive luxury retail background where she had worked at Hermes of Paris Inc. for 14 years and most recently at Tiffany&Co. She has held positions in retail management focused primarily in operations and later transitioned into the corporate ops. division where she and her team would collect and provide feedback from the U.S retail locations and communicate back to the global executive team on discussing new ideas and strategies.
OUR INVESTORS
JAY-Z'S MARCY VENTURE PARTNERS
"Justin and Taylor are tenacious and adaptive entrepreneurs with so much drive and passion. Their engaging content, motivating style and innovative equipment are a winning combination", said Larry Marcus, Co-Founder and Managing Director of MVP.
5X MLB ALL-STAR, ADRIAN GONZALES
"Baseball, at times, has taken a tremendous toll on my body. We know that low impact training prevents injustices -- and we know that prehab package -- cardio, strength and core work -- in one machine. For me, it's a natural fit to invest in something that is genuinely helping me and that I believe is the future of fitness", raved Adrian Gonzalez
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