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ABOUT US

TAYLOR NORRIS, CO-CEO & FOUNDER

PRODUCT DESIGN & INNOVATION

Taylor is among a small group or female fitness founders touting a diverse resume of technical, artistic and sports medicine expertise.  With more than a decade in the health and wellness space, and a background in product design and branding from Parsons School of Design, Taylor has always been energized by the idea of using design and function at their very best.

Featured in Glamour, Self Magazine, Forbes, Instyle, Women's Health, People and more, Taylor is committment to ensuring 'inclusive innovation' remains at the heart of LIT's mission.

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JUSTIN NORRIS, CO-CEO & FOUNDER

PERSONAL TRAINING & INJURY PREVEVTION

With more than 12 years of experience in the health & wellness space, Justin holds a diverse resume of business, sports medicine, and physical therapy expertise - and is the definition of a self-made founder.  After suffering a life threatening injury and becoming homeless at the age of 16, he took an interest in physical therapy and personal training.  By 18, Justin worked his way up tp manage one of the largest Gold's Gyms in the United States.  It was in this position where he first developed a passion for helping others navigate their paths to rehabilitation.

Justing has been featured on The Dr. Phil Show and The Doctors, and in Men's Health, Self Magazine, Forbes, InStyle, GQ, People and more.

THE LIT STRENGTH MACHINE

ROWER. REFORMER. STRENGTH TRAINER.

With the LIT Strength Machine - an all-in-one rower, reformer and strength trainer - franchise partners will have a single piece of equipment setting them apart from any other brand on the market.

With 500+ exercises in cardio, barre, rowing, strength training, pilates and more - your franchise community can expect a variety or fitness categories available in a single studio setting.

ROWER

Adjustable water resistance from 10-40lbs, an extended footplate for injury prevention, and an elevated seat to reduce tension on your back for a first of its kind, sustainable rowing experience.

REFORMER

Pilates reformer reimagined for exercises such as leg and arm circles, rows, the frog, and the hundred — providing maximum versatility in a 360-degree setting around the machine.

STRENGTH TRAINER

Resistance up to 100lbs, eight different anchor points, and 500+ exercises focusing on building strength, power, and mobility.